OUR STORY
CREATED BY A MAKEUP ARTIST.
MADE FOR REAL LIFE.
Makeup Addict began in 2015, but my love for makeup started long before that.
As a little girl, I was obsessed with makeup. As I grew older, that curiosity turned into a fascination with how products worked, what was in them and ultimately a career as a professional makeup artist.
After years of working with women, I kept seeing the same thing: makeup was becoming overwhelming.
Too many products. Too many steps. Too much pressure to create what we see online.
I wanted women to enjoy makeup without feeling they need to be a pro artist to use it.
So, I created Makeup Addict.
A MOMENT THAT CHANGED EVERYTHING
When my daughter was just two, she experienced a severe allergic reaction after coming in contact with a product from my makeup bag.
I had always believed I was choosing quality products, and that experience completely changed the way I look at cosmetics.
When I began Makeup Addict, understanding formulations, ingredients and manufacturing became incredibly important to me.
IT STARTED WITH THREE LIPSTICKS
As a busy makeup artist, I began with just three lipstick shades.
I would give them to my clients so they could touch up throughout their weddings and events. Soon, those clients started coming back always asking:
"Where can i buy this?"
Those three lipsticks became the beginning of Makeup Addict.
As the brand grew, I continued creating products based on something I've always believed:
Makeup should fit into your life - not take it over.
THE IDEA BEHIND OUR BB CREAM
After becoming a mom, I understood that philosophy even more.
I still loved feeling put together, but I didn't always have the time for foundation, setting powder, layering and multiple steps. I also didn't love the heavy feeling of traditional foundations.
I wanted something I could quickly apply, even out my skin, and skip all the other steps.
That idea became our BB Cream:
lightweight, easy to wear and designed to give you a natural- looking finish without overcomplicating your routine.
PROUDLY MADE IN CANADA
As a proud Canadian, being made in Canada means a great deal to me.
I chose to manufacture Makeup Addict in Canada so I could remain close to the process while supporting Canadian manufacturing, providing jobs, and fair working standards.
This is part of who we are.
BEAUTY WITHOUT OVERTHINKING
Today, Makeup Addict is for women who love beauty but have real lives to live.
Women who want to feel polished and confident without spending an hour getting ready. Women who would rather have a makeup bag filled with dependable favourites then a drawer full of barely used trends.
No Complicated routines.
No chasing every trend.
No need to be pro.
Just thoughtfully created makeup that's easy to use, feels beautiful to wear and keeps up with you.
After 30 years as a professional makeup artist, that's still what I believe great makeup should do.
MAKEUP SHOULD ENHANCE WHO YOU SRE, NOT COVER YOU UP
-Laura
Founder & Professional Makeup Artist
Makeup Addict Inc.
Laura’s goals with Makeup Addict is to support local organizations, such as:
Creating Alternatives
The Pursed Project York Region
Aura Freedom International
Kids Help Phone
And all of those who are being affected by the current hardships that our world is facing.